Security? What Security?

I always like to post about things that hit close to home with me and this couldn't hit any closer. Stores like Walmart and Gamestop go to big measures to keep from having their merchendise stolen. How many security devices do they have inside games now? Anybody that has bought a DVD, Video Game or multiple other devices know they have security strips along with other security locks.
For Gamestop that is not enough they take the games out of the case and leave the empty box on the shelf. The problem with that is when someone like me goes and buys a game that has an activation code and when they get it home the activation code has already been used. How hard is it for an employee to write down the number? I contacted the game manufacturer and Gamestop support. Gamestop said that it is a practice to prevent theft and that I would have to talk to a regional manager. Of course he never returned my calls so I was just out the money.

I guess my question is this. They have prepaid phones, phone cards, gift cards that will not work without activation. If companies are so concerned about security why can games not be made the same way. The Windows operating system requires online activation. Make games the same way and it will cut down on theft without opening merchandise and selling opened stuff.

http://www.joystiq.com/2009/04/11/law-of-the-game-lawyer-explores-gamestop-used-vs-new-controve/